Ganesh Chaturthi: Tinder Survey Reveals 38% of Gen Z Mumbaikars Choose Festivals to Introduce Dates to Their Social Circles

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India, September 6, 2024: As India’s festive season kicks into high gear, young singles are turning to cultural celebrations as their ideal first-date settings. A recent Tinder survey reveals that 43% of GenZs in India choose festivals and cultural events as their top first date choice.¹ These vibrant gatherings offer a unique opportunity to connect in a fun, low-pressure environment. Additionally, nearly 30% of Gen Zs in India actively seek out potential partners during these events, making the festive season a prime time for new connections.¹

In Mumbai, where the buzz around Ganesh Chaturthi is at its peak, 38% of young Mumbaikars believe that festivals and cultural events are the perfect time to introduce a date or match to their family and friends, keeping it low-pressure.¹ Notably, 1 in 3 young singles in the city have used Tinder to find a date during a festival or cultural event, reflecting the city’s enthusiasm for blending tradition with modern dating practices.¹

Tinder Matchmaker™, which was introduced last year, supports festive dating by allowing friends and family to recommend potential matches, adding a collaborative and supportive element to the dating process. The feature lets friends and family asynchronously access Tinder to recommend profiles to a user. According to a survey, 37% of Gen Z in India have swiped on dating apps for a friend, and close to a third have had friends swipe for them.²

1. Update Your Profile: Revamp your Tinder with festive pictures in your best traditional gear and fun Ganesh Chaturthi icebreakers.
2. Match Over Interests: Use interest tags to find matches who vibe with your hobbies and passions.
3. Pick Festive Spots: Hit up lively markets or cafés decked out in festival decorations for a great date atmosphere.
4. Dress The Part: Rock an outfit that matches the celebration and shows off your festive spirit.
5. Keep It Chill: Soak up the festive fun without stressing about the date’s outcome.
6. Savour Local Treats: Share local delicacies to add fun and flavour to your date.
7. Consider Group Outings: If nervous, make it a group event and use Tinder Matchmaker™ to get friends involved in finding the right match.
8. Be Open and Safe: Embrace new experiences, and use Tinder’s ‘Share My Date‘ feature to ensure safety while enjoying the festivities.

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